LEGAL
Cookie Policy
Last Updated: 28 March 2025 | Effective: 28 March 2025
This Cookie Policy explains what cookies are, how Trevane Consulting Limited ("Trevane", "we", "us") uses them on this website, and the choices available to you. This policy should be read alongside our Privacy Policy.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device across pages and visits, store preferences, and collect information about how the site is used.
Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until manually deleted). They may be set directly by the website you are visiting ("first-party cookies") or by third-party services embedded in the site ("third-party cookies").
2. How We Use Cookies
We use cookies for the following purposes:
- Essential operation: To ensure the website functions correctly, including remembering your cookie consent preference
- Analytics: To understand how visitors navigate the site, which pages are visited most, and where visitors come from — using aggregated, anonymised data
- Marketing: To track the effectiveness of advertising campaigns where applicable, including through third-party platforms such as Google Ads, Meta (Facebook), and Microsoft (Bing)
- Preferences: To remember settings or preferences that improve your experience on return visits
3. Cookies We Use
The following table lists the main cookies used on this website. Third-party cookies are governed by the respective provider's privacy and cookie policies.
Essential Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Trevane | Stores your cookie consent preferences (essential, analytics, marketing, preferences) | 12 months |
Analytics Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users — stores and updates a unique value for each page visited | 24 hours |
Marketing Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Facebook to deliver and track effectiveness of advertising | 3 months |
| _uetsid | Microsoft (Bing) | Used by Microsoft Advertising to track conversions from Bing Ads | Session / 1 day |
| _uetvid | Microsoft (Bing) | Persistent identifier for Microsoft Advertising conversion tracking | 13 months |
| _gcl_au | Google Ads | Used by Google AdSense to experiment with advertisement efficiency | 3 months |
4. Your Consent
When you first visit our website, a consent notice is displayed asking for your cookie preferences. Essential cookies are always active and do not require consent, as they are necessary for the website to function.
Your preferences are stored locally in your browser using localStorage under the key cookieConsent. The preference record includes your choices for essential, analytics, marketing, and preferences categories, along with a timestamp and policy version number.
If you reject optional cookies, analytics, marketing, and preference cookies will not be loaded. This does not affect your ability to use the website.
5. Managing Your Cookie Preferences
You can manage cookie preferences through the following methods:
Browser Settings
Most browsers allow you to view, block, or delete cookies through their settings. The steps vary by browser:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions
Note that blocking all cookies may affect the functionality of this and other websites.
Opt-Out Tools
You can opt out of specific third-party tracking through the following:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Settings
- Meta / Facebook: Facebook Ad Preferences
- Microsoft / Bing: Microsoft Advertising Privacy Policy
6. Cookies and Personal Data
Some cookies may be associated with personal data, particularly where advertising or conversion tracking is concerned. The handling of personal data collected via cookies is described in our Privacy Policy.
Where third-party cookies collect personal data, that data is processed by the third-party provider under their own privacy policy. Trevane does not receive raw personal data from these providers, only aggregated reports.
7. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Our website does not currently alter its behaviour in response to DNT signals, as there is no established standard for how websites should respond to them. We will review this position if a recognised standard is adopted.
8. Changes to This Policy
This Cookie Policy may be updated periodically to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after a policy update constitutes acceptance of the revised policy.
9. Contact
If you have questions about how we use cookies or wish to exercise your data rights in relation to cookie-collected data, please contact:
Privacy contact: [email protected]
Address: 13/F, 9 Queen's Road Central, Central, Hong Kong
You may also contact the Office of the Privacy Commissioner for Personal Data (Hong Kong) at www.pcpd.org.hk.